Pathfinder
Pathfinder provides ingredient solutions for the commercial beverage industry, helping producers create consistent, high-quality products at scale.
Specialising in fermentation and functional beverage categories, Pathfinder places innovation, performance and technical expertise at the heart of everything it does.
The company required a rebrand that would strengthen its identity while supporting future growth. A flexible packaging system was developed, allowing colours and typography to be adapted across product ranges while maintaining a cohesive brand presence.
The project also involved the creation of two sub-brands, Pathfinder Function and Pathfinder Fermentation. Each was designed to have its own distinct character while remaining clearly connected to the Pathfinder master brand, creating a unified yet versatile brand architecture.
“It was a pleasure working with Lorraine on the rebranding project for Pathfinder.
Far from a standard rebrand - with the introduction of a completely new product category - Lorraine took the time to understand our products and the direction we were heading.
Not to mention the rollout for packaging, an exhibition stand, and collaboration in creating a new website - all completed in just three months.
- would recommend to anyone looking to start a fresh, or simply refresh their brand in the drinks industry and beyond. ”
Sam Williams - Pathfinder